With a new format, with the motto "Return to the future", the business platform gathers the industry at the Inter Expo Center

The modern horeka sector combines a dynamic business environment and high-tech products and requires constant development of professional skills. All this, under the motto "Return to the future", unites the SIHRE exhibition, which will be held from 28 to 31 January at the Inter Expo Center.

Inter Expo Center will bring together companies from home and abroad that will represent brands from Bulgaria, Italy, Germany, Spain, the Netherlands, Greece, Turkey, Slovenia, Romania, the United States, Poland, Norway, the United Kingdom, Switzerland, the Czech Republic, Slovakia, Austria, Japan, Sweden, China. Attendees will discover professional kitchen equipment and utensils, interior design, hotel and restaurant equipment, spa and fitness, software and more.

The accompanying program will be filled with professional seminars for hotel and culinary events GastronomiX and Bocuse d'Or.

Culinary Challenges

SIHRE will be the arena of GastronomiX 2020, whose cuisine will be occupied by nine top chefs. They will be featured in a series of lectures and master classes. Paolo Casagrande, chef at Lasarte restaurant in Barcelona with three Michelin star Barcelona, ​​chef Emil Minev - the Bulgarian who is responsible for the selection of teachers at Le Cordon Bleu's academies, as well as chef Georgi Boykovski - will reveal his skills. It will also include Nihad Mameledzija of Bosnia and Herzegovina, Altin Prenga of Albania and Ottoman cuisine professor Yozge Samanjji, the most creative chef for 2017 and 2018 - Umut Karakush of Turkey. The dessert will be served by Chef Yuri Baltaliyski from the Czech Republic. He will be honing his skills during a chocolate master class.

The owner of the world's oldest pizzeria, Genara Luciano, will tell first-hand the story of Napoletana's beloved pizza. In parallel, the national qualification for the most prestigious competition for young chefs Bocuse d'Or will be held.

Tips for successful business ventures

The digital environment is one of the highlights of the companion program. On January 29, the Digital Workshop for hoteliers and restaurateurs will highlight the common SEO mistakes in hotel and restaurant sites and proper online communication with customers and Facebook chats and more. Lecturers Georgi Stefanov, Nikolay Yorgov, Blagoy Nikushev, Milan Stoykovich and Konstantin Zankov will introduce us to managing our reputation on the Internet and attracting foreign partners.

The good functioning of the hotel, investments, technologies and successful business are the focus of the seminar "Conversations with hoteliers: How to create a successful hotel?" Organized by the Hotel Forum, the Bulgarian Association of Professionals in Hotel Management and the SIHRE Exhibition on January 28. Among the speakers are: Julieta Serafimova, gen. Director of Sofia Hotels Management, Alex Kovachev - Manager of IDEA Studio, Svetoslav Panev - Gen. Best Western Premier Sofia Airport Manager, Milena Ivanova (Sevtopolis)
 Medical§SPA), Antonia Pislenska (Rosslyn Hotels), Svetla Staneva (Diplomat Plaza), Ivaylo Kozhuharov (General Manager, Best Western Plus Hotel Expo Sofia) and others.

In DIBLA Hall 4, the interior design area for investors in the Horek sector, professionals will discover how industry executives can benefit from the Dibla Design Awards as an effective means of PR and differentiate objects in front of consumers. Visitors to SIHRE will have the opportunity to get acquainted with the work of the best in the interior industry, to look at numerous projects and innovative proposals, to understand how to choose a designer and what benefits the service provides.

Ecology, optimization and adaptability

The three words are characteristic of the modern horek sector. Among the products we will see are carbonated and cold water production systems as well as biodegradable maize, sacks and bags. We will also introduce mobile applications that optimize the work of the establishment. Machines equipped with controllers will prove the capabilities of smart technologies and their applicability in the horek sector. Modern appliances and procedures will reveal the trends and future of SPA and fitness. Visitors will find hotel, restaurant and bar equipment that can be managed with a few clicks on a smartphone or tablet. Facilities for maintaining parks, gardens and yards of battery-powered hotels and restaurants will showcase the benefits of being powered by electricity.

The companies will also present equipment with style for the needs of the horek sector. All that awaits the Horek sector will be open from January 28 to January 31 at the SIHRE 2020 exhibition.