28.11.2019

Business opportunities and prospects – the focus of the business breakfast on the occasion of Beautyworld Middle East 2020

The World Forum will be held in Dubai from May 31 to June 2, 2020.

A platform for business development, information exchange, and the area where global trends in the cosmetics, wellness and SPA sectors are emerging. These are just some of the features of the Beautyworld World exhibition format. The new edition of Beautyworld Middle East 2020 will be held from 31 May to 2 June of the next year in Dubai, about which representatives of business and journalists received detailed information during a business breakfast, organized on Wednesday, November 27th, by Inter Expo Center.

The exhibition will bring together for the 25th time the representatives of the cosmetic and wellness industry. Organized by  Messe Frankfurt, its last edition in 2019 brought together in Dubai 1800 exhibitors from 68 countries with over 44 200 visitors from 138 countries on an area of 32 455 sq. m. These were part of the facts reported during the business breakfast, organized by the official representative of the Messe Frankfurt for Bulgaria – Inter Expo Center.

"We are glad to have the opportunity to work with the Messe Frankfurt for projects such as Beautyworld Middle East",   the manager of Inter Expo Center Ivaylo Ivanov said Stefanie Alfsmann, Area Sales Management, Messe Frankfurt Exhibition, shared her satisfaction of the cooperation with Inter Expo Center. "I would be happy to work with all of you who are here", she turned to the attendees, saying good morning in Bulgarian – "Dobro utro".

A leading platform in the sector for business meetings

"Beautyworld Middle East is among the most influential events in the world of beauty industry; It is recognized as a leading platform in the sector for business meetings", Daniela Nencheva from Inter Expo Center, responsible for the activities and joint projects with the Messe Frankfurt commented. She made a thorough review of the latest edition, which reported growth in the number of exhibitors, visitors and the contracted transactions.

The exhibition is an attractive venue for manufacturers, dealers and buyers, wholesalers and retailers, importers and exporters, distributors, managers of hotels and SPA centers, consultants and trainers, beauticians, hairdressers, makeup artists, associations and of course – media from all over the world . According to the data provided in 2019, the number of visitors from the United Arab Emirates (UAE), Asia, Iran and the alliance of the Middle East countries was the largest. "In 2020, like many other countries, Bulgaria will have its collective participation",  Daniela Nencheva shared. She also presented the new accompanying events that will take place for the first time at Beautyworld Middle East 2020: Front Row, Ready to Beauty, Quintessence, Nail it! By Artistic Nail Design & OPI, Battle of the Barbers and Fragrance Station.

The opportunities

The attendees received detailed information about the opportunities that the participation provides for the development of the business. Guidelines for the steps to be undertaken by the company  to join the World Forum were given by Gergana Andreeva (CEO of the Bulgarian National Association "Essential Oils, Perfumery and Cosmetics"-BNAEOPC) and Magdalena Madjarova, a representative of the Executive Agency for the promotion of small and medium-sized enterprises (EAPSME).
 
"Since 2007 we participate in Beautyworld Middle East", Gergana Andreeva shared her experience. She reminded that the market in this part of the world is competitive and very specific. This requires the implementation of many requirements, and efficient participation requires an extensive preparation, involving studying of the necessary documentation, sample preparation, focus group survey,  research of distribution channels and advertising materials, typical for the local market. "Once you win a business partner's trust, it means a long-lasting and fruitful business relationship. Because of all this Beautyworld Middle East is the right place for business development”, Gergana Andreeva  shared.

The participants were informed also that the Bulgarian party already has its booked areas – in Pavilion 1 on the World Forum in Dubai. Magdalena Madzharova from the EAPSME presented the procedures and steps that Bulgarian companies are required to follow, in order to get involved and to get the support of the state. "The deadline for applications is 13 December 2019", she said.

Each company can get detailed information about the opportunities for participation in Beautyworld Middle East 2020 from the official representative of the Messe Frankfurt for Bulgaria – Inter Expo Center on the website bulgaria.messefrankfurt.com.